1100 Broadway
Installation Design
2021
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1100 Broadway was a new mixed use building in downtown Oakland. There was a large bike locker for tenants that needed to be featured with an impactful piece of art. I designed an abstracted version of the iconic Oakland tree to be rendered with various size bike gears.
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Detail of the gears installed onto the wall.
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In addition to the final concept, I developed other directions featuring abstract sculptures referencing bicycle frame construction.
![](images/1100Broadway/1100Broadway-4.jpg)
Deconstructed bikes laid out in a repeated pattern.
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An homage to Picaso's bull sculpture, featuring different seats and handlebars to appeal to a diversity of cyclists and a subtle finish change revealing the word "RIDE". Each handlebar would be wrapped in reflective handlebar tape to give an irridecent and intimidating look as cars pass at night.
![](images/1100Broadway/1100Broadway-6.jpg)
Abstract typography made from bike wheels that would be filled with multicolored spokes. This would reveal the word "RIDE" from some angles but showcase a colorful hit of bike parts from others.
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And a clean mounting of stylish bikes with a large quote as you enter the storage locker.
![](images/1100Broadway/1100Broadway-8.jpg)